Claudia Royston, Dipl DM
Claudia Royston, president of Innovate Direct Marketing, has experience that goes deep and broad, acquired over the course of 17 years.

Claudia has established and managed marketing departments for a number of companies and quickly made them profitable, including MJP Geopacks (B2B) and Abercrombie & Kent (B2C) and Valldata List Services (B2B, Non-Profit and B2C).  She was a strategic planner for Rapp Collins Worldwide where she worked on business development for the agency, successfully acquiring new clients for the company.  As a senior account executive at Brierley & Partners (a leading loyalty marketing agency), she planned and implemented marketing communications that drove retention and growth for United’s MileagePlus members in Asia. Many of the strategic initiatives she introduced are still in use.

Claudia earned a BA in Political Science from Reed College in Oregon and her Diploma in Direct Marketing (equivalent to an MA) at the UK’s Institute of Marketing. 

Testimonials

“The role of marketing manager for a newly acquired competitor business required a fully rounded professional to ensure it was successfully integrated with the parent company and driven as quickly as possible into profit.  I am delighted to report this is exactly what Claudia did.  She works passionately toward creating a total quality environment and excites those around her to pursue this same goal. Highly self motivated, Claudia can be relied upon to be consistently proactive in business development and has a particular skill for successful industry networking (which resulted in securing major contracts where without creative lateral thinking we would not have secured this work).

Stephan Evans, Marketing Director, MJP Geopacks (UK)

“Claudia is an out-of-the-box thinker and soaks up information, working hard to continue building her knowledge base.  In addition, she understands the value of an integrated approach to marketing communications and actively collaborated with our other agency partners. Claudia’s significant list experience enabled us to manage the selection and purchase of dozens of lists throughout [Asia] in order to execute one of the largest acquisition jobs ever conducted by United.  Many aspects of this job have since been mirrored in other United markets, including the US.  Claudia was also actively involved in analyzing the performance of the various direct promotions we conducted.”

Herman Tiemens, United Airlines Regional Marketing Manager, Asia Pacific
“Most of the direct mail knowledge I gained came from Claudia’s willingness to share her extensive knowledge and her ability to answer questions while supporting others and myself while navigating the waters of direct mail marketing. In addition to the details of DM, Claudia was also very good at helping to conceive new and fresh ideas for the marketing department. She has an excellent eye for design and is skilled at honing content. As you would surmise, the professionalism and creativity I experienced was exceptional. I have no doubt that you would be fortunate to have the same experience too.”

Keith McPherson, Art Director at Oxmoor House

“Claudia is an excellent communicator, collaborator and an effective project manager. She is courageous, open-minded, and intuitive. Her contributions to the agency made a big difference in its ability to stay relevant in a changing market.”

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