It’s a basic principle of direct marketing: the success of any campaign depends 40% on the targeting of your audience, 40% on the quality or relevancy of the offer and 20% on the creative execution.
We think its 40% list, 40% offer AND 40% creative. You have less than two seconds to get someone’s attention and keep them engaged, so if the creative look and feel of the communication (email or print) doesn’t work, the other eighty percent doesn’t come into play.
That’s where we come in. We work with a stable of the best and brightest creative designers, web developers and copy writers, enabling us to deliver innovative, engaging creative concepts that support your brand and work well in different media.
We identify the appropriate customer segments (or prospect lists) for your product, message and offer, and then brief the creative team, handle estimates, production and implementation.
If you have an in-house creative team, we can contribute by reviewing the piece and ensuring that it complies with all USPS regulations, qualifying for bulk rate postage. (The post office will mail anything, but you only need to be 1/16” of an inch too big or have copy on the front of the envelope in the wrong place and you will lose your bulk mail discount.)
We will make sure that the 20% contribution of creative design to success of a campaign does its job as best it can, grabbing the attention will be 100% positive.
Here is a brief list of our production capabilities: