It’s easy to generalize your goals and produce marketing communications…it’s much harder to develop a strategy and marketing communications that achieve those goals.
We see every customer contact fitting into a specific place of the customer lifecycle starting with acquisition, through conversion and growth and, when available, re-activation of lapsed customers. And we use every tool in the book throughout that cycle to ensure you stay in front of your customers and are there when they need you: collateral (inserts, take-ones), email, direct mail, SEO/SEM, PURL marketing, sales partnerships, trade shows, customer events, data analysis and surveys.
IDM will develop a strategic plan that identifies new opportunities, new audiences (lead generation), the messages and offers they need to act and lay out a chronological, tactical and measurable plan to achieve your goals.
We also ensure that our programs integrate with general media messaging, branding and sales collateral, and we coordinate our work with our clients’ other internal, agency and service bureau resources.